We tell you how much $ you earn from ads, both offline and online
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Evaluate offline and online ads efficiency and ROI.
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​Learn how much do you earn in $ from each campaign and why they work as they work.
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Get instant, actionable insights into the ROI of every marketing campaign with Why AI’s subscription platform—track performance in real dollars and optimize your strategy effortlessly.
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Plan your next marketing campaigns better - with our AI recommendation system
How it works
1. Free Consultation
In a 45-minute online session, we’ll dive into your business and data and evaluate the opportunities for integration with Why AI.​​
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2. Data Integration and Setup
We connect the client’s existing data sources to Why AI’s platform, ensuring compatibility and seamless data flow.
3. Preconfigured BI Dashboard Access
Why AI platform provides the client with access to a preconfigured BI dashboard that visualizes key insights and metrics.​
4. Onboarding and Training
Conduct a training session to familiarize the client’s team with the platform’s features, dashboards, and reporting tools.​
5. Ongoing Support and Reporting
We provide continuous support and features development to ensure long-term client satisfaction with dedicated consultant and insights that help drive their business forward.
6. Custom Report Enhancements
For clients who require advanced customization, we offer an additional, optional Service Level Agreement (SLA) to tailor reports further. Customize metrics, formats, and visualizations to meet specific business needs.
30min
1-4 weeks
Together wth. Data Integration Module
1-3 days
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​​​Outcome:
​We identify specific objectives and data sources that will be integrated into the platform
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​​Outcome:
Complete setup of data pipelines to enable real-time data access within the platform.
Outcome:
A user-friendly dashboard that displays actionable insights at a glance, empowering the client to make data-driven decisions.
​Outcome:
Empower the client’s team to use the platform independently, enabling them to access insights effortlessly.
​Outcome:
Long-term client satisfaction
​Outcome:
Fully customized reports and dashboards that align with unique client requirements, adding value through personalized insights and flexibility.
Case Study
Client: Maspex
Maspex, a leading player in the FMCG sector, conducts thousands of promotional activities across its extensive supply chain.
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Until recently, these campaigns were managed based solely on expert knowledge, leaving significant optimization potential unexplored. Recognizing the need for greater efficiency, Maspex partnered with us to implement an AI-driven promotions efficiency system. This solution empowers the company to identify high-impact campaigns, optimize resource allocation, and maximize ROI, transforming Maspex’s approach to promotions management with data-backed insights.
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What we achieved
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combine all internal and external data sources into one compact system
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built a system to manage all past and future promotions within the Maspex Group
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built a system to predict sales and test the hypothesis of promotions' impact
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built a system to assess promotions' impact on sales
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automate workload analytics
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The challange
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multiple, different data sources to merge on: some small, some huge
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thousands of SKUs to work on with
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hundreds of promotions covering different SKUs at the same time which made it even more difficult to assess their impact
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SARS-CoV-2 pandemic impact on sales data that influenced historical dataset​
The solution
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Using the Big Data technology stack we have built a system to acquire and manage all Maspex sales and promotions data. Another challenge was to verify each data source to omit duplicated information among all data sources.
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After that, we tested multiple algorithms to select the best one for an analyzed problem. The output of the data is stored in a database and connected with the company’s BI system to visualize results for business purposes.
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The solution allows the client to assess each promotion’s historical impact, plan future marketing campaigns, and test how each campaign could increase the company’s sales.
Why Partner with Why AI
A dedicated team of data scientists and engineers at Why AI leverages the latest, most advanced technologies to deliver cutting-edge solutions tailored to your needs.